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Reports : Creating a Win-Win Negotiation
In this article, Pete Rogan of Future Positive Consulting looks at conflict and where it can arise in negotiation.
Peter says "It's important to understand why conflict arises and why people become difficult. Often it's for no other reason that both sides in a negotiation/discussion, fail to recognise the other sides paradigm. In these cases, understanding the other person, how they like to negotiate and what they want can lead to accommodation and a win-win scenario for both parties".
"However, sometimes we enter into situations where one side tries to force a position". How do we resolve such situations. See below.
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Conflict in Negotiation